Rubix StudiosRubix StudiosUX research, short for user experience research, is the systematic study of users to understand their behaviours, needs, motivations, and pain points when interacting with a product or service. It helps organisations design solutions that are usable, accessible, and aligned with real-world expectations.
UX research uses a combination of qualitative methods, such as interviews, usability testing, and field studies, and quantitative methods such as surveys, analytics, and A/B testing. The insights gathered inform product design, content strategy, and overall customer experience.
Advanced
UX research involves mapping user journeys, analysing behavioural patterns, and testing prototypes across multiple iterations. Techniques include eye-tracking, heatmaps, card sorting, ethnographic research, and task analysis to validate usability and design effectiveness.
Enterprises often integrate UX research into agile workflows and design sprints to continuously refine products. Research operations (ResearchOps) teams manage tools, participant recruitment, and data governance to scale research across large organisations.
Relevance
Applications
Metrics
Issues
Example
A fintech startup conducts usability testing on its mobile app prototype. Research shows that users struggle with the account setup process due to unclear instructions. By simplifying the onboarding flow, the company reduces drop-offs by 40 percent and improves overall app ratings.