UX research

Definition

Methods to learn how users think and behave to inform design.

Advanced

Combines qualitative methods such as interviews and usability tests with quantitative methods such as analytics and surveys. Work is planned, repeatable, and stored in a research repository to inform future decisions.

Why it matters

Reduces rework and increases task success and retention.

Use cases

• New feature discovery
• Checkout or onboarding optimisation
• Concept validation before building

Metrics

• Task success rate
• Time on task
• System Usability Scale score

Issues

• Testing with internal staff instead of real users
• Leading questions that bias results

Example

Five moderated tests reveal navigation confusion; labels and grouping are revised, improving task success from 60% to 88%.