Google Search Console

Google Search Console is a free web service provided by Google that helps website owners, marketers, and SEO professionals monitor and maintain their site’s presence in Google Search results. It provides insights into indexing status, keyword performance, user interactions, and technical issues that may affect visibility.
The tool allows users to understand how Google crawls and interprets their website, offering actionable data to improve search performance and fix errors such as broken links or mobile usability problems.
Advanced
Google Search Console offers advanced analytics for search visibility, impressions, clicks, and average position across keywords and pages. It includes features for submitting sitemaps, monitoring crawl errors, checking Core Web Vitals, and analyzing structured data markup.
For developers and SEO specialists, the tool supports URL inspection to check index status, structured data validation, and mobile compatibility. Integrations with Google Analytics and Google Data Studio enable deeper data correlation between search behavior and on-site performance. Consistent monitoring helps maintain site health, identify algorithmic impacts, and enhance indexing efficiency.
Relevance
Applications
Metrics
Issues
Example
A retail company used Google Search Console to identify indexing errors affecting product pages. After submitting a corrected sitemap and fixing mobile usability issues, their indexed pages increased by 25 percent, improving organic traffic and conversions.