Brand identity

Main Hero

Definition

How your brand looks and sounds across channels, including logo, colours, typography, imagery, motion, and voice.

Advanced

A governed system of visual and verbal assets with rules for usage across print, web, and video. Standardises grids, iconography, tone, and motion to ensure consistency and speed.

Why it matters

Improves recognition and trust, reduces rework, and shortens approvals.

Use cases

  • New site and collateral rollout
  • Vendor onboarding
  • Multi-brand alignment

Metrics

  • Brand recognition lift quarter over quarter
  • Asset adoption rate by team

Issues

  • Unversioned asset files
  • Undocumented tone and motion rules

Example

Website, proposals, and video captions use one palette, type scale, and voice.