Brand guidelines

Main Hero

Definition

A document that explains how to use logos, colours, type, imagery, motion, and voice.

Advanced

Operational rules with tokens, accessibility standards, dos and don'ts, file delivery, and example layouts. Maintained with version control and change logs.

Why it matters

Enables accurate delivery by teams and suppliers and reduces approval cycles.

Use cases

  • Agency onboarding
  • Asset handover
  • Creative QA

Metrics

  • Compliance rate in creative reviews
  • Average approval time

Issues

  • Outdated files
  • Missing accessibility rules

Example

Figma and PDF guide with downloadable assets and component tokens.