Glossary
Explore our glossary of technical terms, concepts and definitions.
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A
- A/B testing
- ACCC
- Accelerated Mobile Pages
- Acceptance criteria
- Accessibility (WCAG)
- ACID
- Ad impressions
- Agile development
- Agile manifesto
- Agile product management
- Agile release train
- Alt text
- Anchor text
- Angular
- Annual Contract Value (ACV)
- Annual Recurring Revenue
- Aperture
- API
- API design
- Applets
- Article spinning
- Article syndication
- Artificial intelligence (AI)
- Asynchronous
- Australian consumer law
- Australian privacy principles
- Auto-generated content
B
- Back end development
- Backlink audit
- Backlink profile
- Backlinks
- Backlog grooming
- Bandwidth
- Beta testing
- Big data
- Bitrate
- Black hat SEO
- Blended agile
- Blockchain
- Blocked
- Bounce rate
- Brand architecture
- Brand authority
- Brand equity
- Brand guidelines
- Brand identity
- Brand positioning
- Brand reputation
- Brand strategy
- Brand voice
- Branded content
- Branded keywords
- Breadcrumb
- Bridge page
- Business continuity plan
- Buyer persona
C
- Cache
- Cache busting
- Caching strategy
- Canonical tag
- Canonical URL
- CDN
- Change of registrant
- CI/CD
- Click-Through Rate (CTR)
- Cloaking
- Closed source
- Cloud computing
- CMS
- Co-citation
- Co-occurrence
- Codec
- Colour grading
- Command line interface
- Competitive analysis
- Compliance
- Configuration management
- Consumer protection
- Containerization
- Content clusters
- Content gap analysis
- Content hub
- Content marketing
- Content quality
- Content relevance
- Content silo
- Content strategy
- Continuous delivery
- Continuous deployment
- Continuous integration
- Conversion rate
- Conversion Rate Optimisation
- Copyright act 1968
- Core Web Vitals
- Cornerstone content
- Cost Per Acquisition (CPA)
- Crawl budget
- Crawlability
- Crawler
- Crawling
- CRM
- Cross-platform development
- CRUD
- CSR
- Customer journey
- Customer segmentation
- Cybersecurity
D
- Data center
- Data loss prevention
- Data mining
- Data residency
- Data sovereignty
- Data warehouse
- Database
- Deep learning
- Depth of field
- Design system
- DevOps
- DevSecOps
- DHCP
- Differentiation
- Digital accessibility
- Digital transformation
- Disaster recovery
- Disaster recovery plan
- Disavow
- Distributed Ledger Technology
- DNS
- Docker
- Dofollow link
- Domain
- Domain authority
- Domain rating (DR)
- Domain recovery
- Domain structure
- Domain transfer
- Doorway page
- Drupal
- Duplicate content
- Dwell time
- Dynamic URL
E
F
G
- Gated content
- Gateway
- Gateway page
- GEO
- Google alerts
- Google algorithm
- Google analytics
- Google autocomplete
- Google bombing
- Google Business Profile
- Google Caffeine
- Google Core Update
- Google dance
- Google Hummingbird
- Google Knowledge Panel
- Google Panda
- Google Penalty
- Google Penguin
- Google Pigeon
- Google Sandbox
- Google Search Console
- Google Top Heavy Update
- Google Webmaster Guideline
- Google Webmaster Tools
- Googlebot
- GraphQL
- Grey Hat SEO
- Group authentication
- Guest blogging
- Guestographic
- GUI
H
I
- IaaS
- Idea management
- Identity provider
- Inbound link
- Index bloat
- Index coverage
- Indexation
- Indexing
- Information architecture
- Informational query
- Infrastructure as code
- Integration
- Integration testing
- Intellectual property
- Internal linking
- Internet protocol
- Internet protocol security
- Interstitial ad
- ISO
- IT assessment
- IT infrastructure library
- IT strategy
- ITSM
J
K
L
- LAMP stack
- Landing page
- Latency
- Latent semantic analysis
- Lead generation
- Link bait
- Link building
- Link equity
- Link exchange
- Link farm
- Link juice
- Link popularity
- Link profile
- Link reclamation
- Link rot
- Link scheme
- Link spam
- Link text
- Link velocity
- Linux
- Local area network (LAN)
- Local business schema
- Local citation
- Local pack
- Local search marketing
- Local SEO
- Log file analysis
- Long-tail keyword
- LSI keywords
M
N
O
P
- PaaS
- Page authority
- Page experience
- Page speed
- PageRank
- Paid link
- Patch
- Pay Per Click
- People Also Ask
- Permalink
- Phishing
- Pillar page
- Pogo-sticking
- Primary keyword
- Privacy act 1988
- Private blog network
- Private cloud
- Product analytics
- Product backlog
- Program
- Progressive web app (PWA)
- Protocol
- Prototype
- Provisioning
- PSA
- Public cloud
- Public relations
Q
R
S
- SaaS
- SAP
- Schema markup
- SCM
- Scrum
- SDK
- SDLC
- Search algorithm
- Search engine poisoning
- Search intent
- Search performance
- Search quality
- Search results
- Search term
- Search visibility
- Search volume
- Secondary keywords
- Secure Sockets Layer (SSL)
- Seed keywords
- Semantic search
- SEO
- SEO audit
- SEO silo
- SERP
- SERP features
- Server
- Serverless computing
- Service level agreement
- Servlets
- Share of voice
- Shopify
- Short-tail keyword
- Shutter speed
- Single sign-on (SSO)
- Single-page application (SPA)
- Site architecture
- Sitelinks
- Sitemap
- SLA
- Smart contract
- SMM
- Spam act 2003
- Spamdexing
- Sponsored link attribute
- Sprint backlog
- Spyware
- SQL
- Srcset
- Structured data
- Subdomain
- Synchronous
T
- Taxonomy SEO
- TCP
- TDD
- Technical SEO
- Technology stack
- TF IDF
- Thick client
- Thin client
- Thin content
- Thought leadership
- Throughput
- Tiered link building
- Title tag
- Top level domain (TLD)
- Top-of-funnel content
- Topical authority
- Topical relevance
- Transactional query
- Transport Layer Security (TLS)
- Trust signals
- TrustRank
- Truth in advertising
- TypeScript