Buyer persona

Main Hero

Definition

A short profile of a key customer group based on real data.

Advanced

Covers role, goals, pains, triggers, objections, buying committee, and preferred channels. Validated with sales and support data and updated on a fixed cadence.

Why it matters

Keeps messages and offers focused on customer needs.

Use cases

  • Content planning
  • Ad targeting
  • Sales enablement

Metrics

  • Lead quality score
  • Conversion rate by persona

Issues

  • Anecdotal assumptions
  • No schedule for updates

Example

Clinic manager who values uptime and fears disruptions before audits.