Schema markup

Main Hero

Definition

Code that describes page content to search engines.

Advanced

Implements JSON-LD for entities such as Organization, Service, Article, and VideoObject. Increases eligibility for rich results and supports AI-driven understanding.

Why it matters

Improves discovery, click-through, and clarity for search systems.

Use cases

  • Services and product detail pages
  • Articles and videos
  • Local business listings

Metrics

  • Rich result impressions and click-through
  • Validation pass rate in testing tools

Issues

  • Mismatched or non-visible content
  • Invalid nesting or missing required fields

Example

Service pages with Service, Organization, and FAQ markup that match on-page copy and pricin