E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, a framework used by Google to evaluate the quality and credibility of web content. It is a critical concept within Google’s Search Quality Rater Guidelines, which inform how algorithms assess page value and reliability.
This framework helps determine whether a page or website can be trusted to provide accurate, helpful, and well-informed information, especially in sensitive topics such as finance, health, and news. High E-E-A-T signals improve visibility and ranking potential in search results.
Advanced
E-E-A-T expands upon the original E-A-T concept by adding "Experience" as a key factor. This addition highlights the importance of firsthand knowledge and real-world insights in content creation.
Google’s systems evaluate E-E-A-T indirectly through content signals such as author credentials, citations, backlinks, brand reputation, and transparency. For example, an article written by a certified professional with cited sources and an established reputation may score higher in trustworthiness. Implementing structured data, author bios, and verifiable sources strengthens E-E-A-T performance.
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Example
A health publication improved its rankings by adding author bios, verifying medical credentials, and linking to peer-reviewed studies. The site’s credibility increased, aligning its content with Google’s E-E-A-T principles and earning higher visibility in search results.