Colour grading

Colour grading is the process of adjusting and enhancing the colours of video or photography to achieve a specific look, mood, or visual style. It goes beyond simple correction by creatively manipulating tones, contrast, saturation, and hues to align with artistic intent or brand identity.
This technique helps establish atmosphere and emotion. For example, cooler tones may create a dramatic or sombre feel, while warmer tones can create a sense of comfort or nostalgia. Colour grading is a standard step in post-production for film, video, advertising, and branded content.
Advanced
Colour grading involves tools such as scopes, LUTs (lookup tables), and colour management systems to maintain consistency across different devices and platforms. Graders use software like DaVinci Resolve, Adobe Premiere Pro, and Final Cut Pro to apply precise adjustments.
It differs from colour correction, which focuses on fixing inaccuracies, while grading shapes creative direction. Professional workflows may also involve HDR grading, calibration across multiple monitors, and matching footage shot on different cameras.
Relevance
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Example
A beverage company produces a commercial and applies warm, vibrant colour grading to highlight freshness and energy. The adjustments make the product appear more appealing while reinforcing the brand’s lively identity. Audience testing shows improved engagement and stronger recall of the brand message.