Definition
Front end development is the process of creating the parts of a website or web application that users interact with directly. It involves coding layouts, navigation, graphics, and interactive elements to deliver a smooth and engaging user experience. Front end developers work closely with designers to transform visual concepts into functional interfaces.
For example, a shopping site’s product pages, filters, and checkout flow are built using front end technologies to make the customer journey seamless.
Advanced
Front end development uses languages such as HTML, CSS, and JavaScript along with frameworks and libraries like React, Angular, and Vue. These tools enable responsive layouts that adapt across devices and interactive features that run smoothly in browsers.
Advanced practices include performance optimisation, accessibility compliance, and integration with APIs for dynamic content. Developers also use build tools, package managers, and version control systems to streamline workflows. Progressive Web Apps, server side rendering, and component based architectures represent modern directions in front end development.
Why it matters
- Shapes user experience and first impressions.
- Ensures accessibility for diverse user groups.
- Drives engagement and conversion through usability.
- Supports brand consistency across digital platforms.
Use cases
- Building interactive landing pages for marketing campaigns.
- Creating responsive e-commerce websites.
- Developing dashboards with real time data visualisation.
- Implementing design systems for consistent user interfaces.
Metrics
- Page load speed and performance benchmarks.
- Accessibility compliance scores.
- Bounce and conversion rates linked to UI.
- Cross browser and cross device compatibility results.
Issues
- Poor optimisation causing slow load times.
- Accessibility oversights excluding some users.
- Browser inconsistencies leading to errors.
- Security risks from exposed client side code.
Example
A SaaS company develops a responsive dashboard interface using React. Users can customise layouts, view charts, and interact with real time data, leading to higher satisfaction and reduced churn.