Rubix StudiosRubix StudiosInformation architecture, often abbreviated as IA, is the practice of organising, structuring, and labelling content in digital products so that users can easily find and understand information. It defines how pages, navigation, categories, and content elements relate to one another.
A well-designed information architecture improves usability by reducing complexity and guiding users through intuitive paths. It supports both user needs and business goals, making it easier for people to complete tasks such as searching, browsing, or purchasing.
Advanced
Information architecture involves content modeling, taxonomy development, metadata design, and hierarchical structures. Techniques such as card sorting, tree testing, and content audits are used to validate how users perceive and interact with information.
IA often overlaps with UX design, content strategy, and interaction design. In large-scale digital environments, enterprise IA also considers governance, scalability, and integration with content management systems.
Relevance
Applications
Metrics
Issues
Example
An online university restructures its website using information architecture principles. Content is grouped into clear categories such as programs, admissions, and student resources. Improved navigation and labeling reduce student support queries by 30 percent and increase application form completions.