Information architecture

Main Hero

Definition

How content is organised and labelled so people can find it.

Advanced

Covers taxonomy, hierarchy, navigation, and search facets. Validated with card sorting and tree testing and supported by content models that map to URLs and metadata.

Why it matters

Improves findability, reduces bounce, and strengthens SEO.

Use cases

  • Site or help centre restructure
  • New services taxonomy
  • Search and filtering design

Metrics

  • Findability task success rate
  • Time to find key content
  • Search refinement and exit rate

Issues

  • Organisation-centric labels instead of user language
  • Duplicate categories that split relevance

Example

Services grouped by outcome with consistent labels and facets for industry, price range, and turnaround time.