Google Pigeon is a local search algorithm update launched in 2014 to improve the accuracy and relevance of location-based search results. The update strengthened the connection between Google’s local search algorithm and its core web ranking signals, ensuring that traditional SEO factors such as domain authority and content quality influenced local results more effectively.
Pigeon significantly impacted businesses listed in Google Maps and local packs, changing how local listings were ranked and displayed in search results.
Advanced
Google Pigeon aimed to refine how Google handled local intent by integrating local search more deeply with organic web ranking algorithms. It prioritized proximity, business relevance, and reputation as key ranking signals.
The update adjusted how location and distance factors were calculated, giving preference to verified Google Business Profiles and optimized websites. Pigeon also improved search consistency between desktop and mobile devices. For businesses, this update reinforced the need for local SEO optimization through citations, structured data, and high-quality localized content.
Relevance
- Enhanced accuracy of local search results in Google Search and Maps.
- Strengthened the link between local SEO and traditional web ranking signals.
- Increased visibility for well-optimized, credible local businesses.
- Improved user experience through more geographically relevant listings.
- Encouraged consistency in business data across directories.
- Laid the groundwork for later updates in local SEO and Google Maps integration.
Applications
- A restaurant optimizing its website and Google Business Profile for nearby search visibility.
- A service provider improving local citations to boost map rankings.
- A retailer using schema markup for address and contact details.
- A multi-location brand ensuring consistent business information across listings.
- A marketer analyzing local pack performance after algorithm changes.
Metrics
- Local search ranking positions before and after the update.
- Impressions and clicks from Google Maps and local pack listings.
- Website traffic and conversions from local searches.
- Accuracy of business data across directories.
- Engagement metrics such as calls, direction requests, and reviews.
Issues
- Fluctuations in local rankings following major updates.
- Inconsistent directory information reducing visibility.
- Businesses outside dense areas losing search prominence.
- Increased competition among verified listings.
- Dependency on accurate Google Business Profile optimization.
Example
A local plumbing company optimized its website content and Google Business Profile for specific service areas after the Pigeon update. This improved its ranking in local searches and map results, resulting in a 30 percent increase in local inquiries.