Brand voice

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Definition

Brand voice is the uniform tone and style of language expressed in every piece of communication.

Advanced

Documented guidance on style, sentence structure, and tone shifts by context, with examples across ads, product UI, and support. Enables consistency across teams and channels.

Why it matters

Builds trust and speeds production.

Use cases

  • Web copy standards
  • Ad frameworks
  • Support macros

Metrics

  • Readability score range
  • Content production time

Issues

  • Overly complex sentences
  • Tone that varies by channel

Example

Short, direct sentences across ads, onboarding, and support emails.