Agile product management
Agile product management is an approach to managing the lifecycle of a product that focuses on adaptability, customer feedback, and iterative progress. Instead of long-term fixed plans, agile product managers prioritise features based on user needs, business goals, and market changes. This method ensures that products evolve in line with customer expectations and deliver value continuously.
For example, a product team developing a mobile banking app might release a basic feature set quickly, then add budgeting tools and card controls in later iterations based on customer feedback.
Advanced
Agile product management applies agile principles such as incremental delivery, collaboration, and responsiveness to change. Product managers work closely with cross-functional teams to maintain a prioritised product backlog, set sprint goals, and ensure alignment with strategic objectives. Techniques such as roadmapping, backlog refinement, and user story mapping are key to balancing long-term vision with short-term delivery.
Advanced practices include integrating product analytics into decision-making, applying frameworks like SAFe or LeSS for scaling across enterprises, and using metrics such as product-market fit and customer lifetime value to guide prioritisation. Agile product managers also leverage tools like Jira, Aha, and Trello for backlog management and sprint planning.
Relevance
Applications
Metrics
Issues
Example
A software company launches a new project management tool using agile product management. The first release includes core task management features. Over time, customer feedback drives the addition of reporting dashboards and integrations with third-party apps. This iterative approach builds customer loyalty and helps the product gain market share.