#values

Insights on values, purpose, and principled business direction.

Close-up of a dark rose covered in water droplets symbolising depth, values, and resilience.
Elon Musk’s ethical leadershipBusiness

Elon Musk’s ethical leadership

Elon Musk’s ethical leadership as CEO of Tesla, SpaceX, Neuralink and X, emphasising ethical leadership, values and ethical demonstration through the Triad of Awareness.
Vincent Vu
06 May 2024
AI's non-human design risksSearch

AI's non-human design risks

AI-driven content lacking human-centric design can undermine authenticity, user trust, and brand identity. Explore the risks and mitigation strategies.
Vincent Vu
23 Mar 2024
Building a brand identityBranding

Building a brand identity

Establishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.
Vincent Vu
22 Nov 2023