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Branding

Define brand identity with clear standards, consistent messaging, and structured visuals.

Abstract dark polygonal background with overlapping triangular shapes and a subtle gradient for a modern and professional visual texture.
Strategic design riskBranding

Strategic design risk

Design shapes perception. To prevent missteps like Baby Three, brands must govern product design with cultural, political, and risk-driven oversight.
Vincent Vu
13 Jun 2025
Colour psychology in brandingBranding

Colour psychology in branding

Strategic colour use strengthens brand recognition and influences purchasing behaviour. Learn how to apply colour psychology effectively in marketing.
Vincent Vu
16 Aug 2024
Clarifying brand purposeBranding

Clarifying brand purpose

A clear brand purpose strengthens internal alignment, builds trust with customers, and improves competitive distinction across markets and channels.
Vincent Vu
18 Mar 2024
Building a brand identityBranding

Building a brand identity

Establishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.
Vincent Vu
21 Nov 2023