BrandingStrategic design riskDesign shapes perception. To prevent missteps like Baby Three, brands must govern product design with cultural, political, and risk-driven oversight.Vincent Vu13 Jun 2025
BrandingStrategic brand identityEffective brand identity goes beyond design; it is a strategic asset that communicates purpose, ensures relevance, and aligns with business objectives for long-term growth.Vincent Vu13 Jul 2025
BrandingColour psychology in brandingStrategic colour use strengthens brand recognition and influences purchasing behaviour. Learn how to apply colour psychology effectively in marketing.Vincent Vu16 Aug 2024
BrandingClarifying brand purposeA clear brand purpose strengthens internal alignment, builds trust with customers, and improves competitive distinction across markets and channels.Vincent Vu18 Mar 2024
BrandingBuilding a brand identityEstablishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.Vincent Vu21 Nov 2023
