Branding

Define brand identity with clear standards, consistent messaging, and structured visuals.

Strategic design risk

Strategic design risk

Design shapes perception. To prevent missteps like Baby Three, brands must govern product design with cultural, political, and risk-driven oversight.

13 Jun 2025

Colour psychology in branding

Colour psychology in branding

Strategic colour use strengthens brand recognition and influences purchasing behaviour. Learn how to apply colour psychology effectively in marketing.

16 Aug 2024

Clarifying brand purpose

A clear brand purpose strengthens internal alignment, builds trust with customers, and improves competitive distinction across markets and channels.

18 Mar 2024

Building a brand identity

Establishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.

21 Nov 2023