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#values
Insights on values, purpose, and principled business direction.
Branding
Strategic brand identity
Effective brand identity goes beyond design; it is a strategic asset that communicates purpose, ensures relevance, and aligns with business objectives for long-term growth.
Vincent Vu
13 Jul 2025
Business
Managing Google reviews
Learn how to manage fake or negative Google Reviews professionally, enhance your rating, and protect your brand's credibility.
Vincent Vu
26 May 2025
Advertising
Social media growth tactics
Effective social media marketing requires clear goals, audience insight, engaging content, and consistent performance analysis to drive business growth.
Vincent Vu
25 May 2025
Business
NFC business cards
Explore how eco-friendly materials and NFC technology are transforming business cards, enhancing sustainability and networking efficiency.
Vincent Vu
10 May 2024
Search
AI's non-human design risks
AI-driven content lacking human-centric design can undermine authenticity, user trust, and brand identity. Explore the risks and mitigation strategies.
Vincent Vu
22 Mar 2024
Business
Elon Musk’s ethical leadership
Elon Musk’s ethical leadership as CEO of Tesla, SpaceX, Neuralink and X, emphasising ethical leadership, values and ethical demonstration through the Triad of Awareness.
Vincent Vu
06 May 2024
Branding
Building a brand identity
Establishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.
Vincent Vu
21 Nov 2023