#values

Insights on values, purpose, and principled business direction.

Close-up of a dark rose covered in water droplets symbolising depth, values, and resilience.
Website or hipages for tradiesBusiness

Website or hipages for tradies

Hipages offers leads, but costs escalate with scale. Websites with SEO deliver exclusive enquiries, stronger margins, and long-term sustainability.
Vincent Vu
23 Sep 2025
AI assurance frameworkBusiness

AI assurance framework

AI assurance frameworks ensure safe, transparent, and compliant AI deployment, reducing risk while strengthening trust and governance.
Vincent Vu
19 Sep 2025
Strategic brand identityBranding

Strategic brand identity

Effective brand identity goes beyond design; it is a strategic asset that communicates purpose, ensures relevance, and aligns with business objectives for long-term growth.
Vincent Vu
13 Jul 2025
Managing Google reviewsBusiness

Managing Google reviews

Learn how to manage fake or negative Google Reviews professionally, enhance your rating, and protect your brand's credibility.
Vincent Vu
27 May 2025
Social media growth tacticsAdvertising

Social media growth tactics

Effective social media marketing requires clear goals, audience insight, engaging content, and consistent performance analysis to drive business growth.
Vincent Vu
25 May 2025
NFC business cardsBusiness

NFC business cards

Explore how eco-friendly materials and NFC technology are transforming business cards, enhancing sustainability and networking efficiency.
Vincent Vu
10 May 2024
Elon Musk’s ethical leadershipBusiness

Elon Musk’s ethical leadership

Elon Musk’s ethical leadership as CEO of Tesla, SpaceX, Neuralink and X, emphasising ethical leadership, values and ethical demonstration through the Triad of Awareness.
Vincent Vu
06 May 2024
AI's non-human design risksSearch

AI's non-human design risks

AI-driven content lacking human-centric design can undermine authenticity, user trust, and brand identity. Explore the risks and mitigation strategies.
Vincent Vu
23 Mar 2024
Building a brand identityBranding

Building a brand identity

Establishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.
Vincent Vu
22 Nov 2023