#strategy

Insights on digital and business strategy to support positioning and performance.

Close-up of black chess pawns and king pieces on a chessboard symbolising strategic planning.
Choosing a digital marketing agencyAdvertising

Choosing a digital marketing agency

Choose a digital marketing agency with proven experience, expertise, transparency, and sector knowledge to ensure measurable long-term growth.
Vincent Vu
17 Aug 2025
Optimising ads performanceAdvertising

Optimising ads performance

Agency-led Google Ads management provides tailored strategies, greater control, and compliance - minimising risk and maximising advertising ROI.
Vincent Vu
10 Aug 2025
Hipages business reviewBusiness

Hipages business review

Hipages delivers strong lead volume but exposes businesses to risks from non-transparent reviews, inflexible contracts, and inconsistent lead pricing.
Vincent Vu
01 Aug 2025
ANZ Google Core checklist 2025Search

ANZ Google Core checklist 2025

Actionable SEO and compliance guidance for Australian and New Zealand businesses, optimised for Google’s June 2025 Core Update and AI-driven search.
Vincent Vu
23 Jul 2025
June 2025 Google core updateSearch

June 2025 Google core update

The June 2025 Google Core Update deepens AI search, boosts E-E-A-T, and drives zero-click results. Australian sectors must raise content and compliance.
Vincent Vu
20 Jul 2025
Strategic design riskBranding

Strategic design risk

Design shapes perception. To prevent missteps like Baby Three, brands must govern product design with cultural, political, and risk-driven oversight.
Vincent Vu
13 Jun 2025
Guide to professional UX designWebsite

Guide to professional UX design

A structured UX design guide for professionals. Covers process, principles, real-world applications, tools, career insights, and strategic business impact.
Vincent Vu
07 Jun 2025
Google Ads costs in AustraliaAdvertising

Google Ads costs in Australia

Understand the true cost of Google Ads in Australia. Learn CPC averages, budgeting strategies, and optimisation methods to reduce spend and increase ROI.
Vincent Vu
04 Jun 2025
Accepting HBAR paymentsCryptocurrency

Accepting HBAR payments

HBAR payments are now accepted. Learn why this integration supports secure, low-cost, and high-speed transactions aligned with digital service delivery.
Vincent Vu
01 Jun 2025
WordPress website guideWebsite

WordPress website guide

This guide outlines the key steps to developing a secure, high-performing WordPress website with a focus on structure, performance, and reliability.
Vincent Vu
03 Jun 2025
6 costly Google Ads mistakesAdvertising

6 costly Google Ads mistakes

Avoid six frequent Google Ads mistakes that lead to wasted spend, poor lead quality, and low returns across your paid search campaigns.
Vincent Vu
02 Jun 2025
Digital marketing growthAdvertising

Digital marketing growth

Digital marketing enables cost-effective growth, lead conversion, and competitive presence online through measurable, targeted strategies across digital channels.
Vincent Vu
01 Jun 2025
Is it time to redesign?Website

Is it time to redesign?

If your website hasn’t been updated in over 3 years, it may be affecting your performance. Here’s why redesigning regularly is essential—and how to do it better.
Vincent Vu
31 May 2025
Effective link buildingSearch

Effective link building

Learn how to build high-quality backlinks to improve SEO. Avoid risky tactics and focus on targeted outreach, content strategy, and audience relevance.
Vincent Vu
30 May 2025
Top 5 SEO tips for small businessSearch

Top 5 SEO tips for small business

Improve your visibility with these 5 effective SEO tips for small businesses. Increase rankings, drive traffic, and grow your customer base efficiently.
Vincent Vu
29 May 2025
Why local SEO mattersSearch

Why local SEO matters

Understand why local SEO drives business growth in 2025. Learn which ranking factors impact visibility and what strategies replace outdated tactics.
Vincent Vu
27 May 2025