#brands

Insights on brand identity, positioning, and development.

Abstract glowing vertical light in dark space representing brand identity and digital innovation.
June 2025 Google core updateSearch

June 2025 Google core update

The June 2025 Google Core Update deepens AI search, boosts E-E-A-T, and drives zero-click results. Australian sectors must raise content and compliance.
Vincent Vu
20 Jul 2025
Strategic design riskBranding

Strategic design risk

Design shapes perception. To prevent missteps like Baby Three, brands must govern product design with cultural, political, and risk-driven oversight.
Vincent Vu
13 Jun 2025
Strategic brand identityBranding

Strategic brand identity

Effective brand identity goes beyond design; it is a strategic asset that communicates purpose, ensures relevance, and aligns with business objectives for long-term growth.
Vincent Vu
13 Jul 2025
AI product photographyPhotography

AI product photography

Discover how AI is transforming product photography with advanced tools for editing, scene generation, and optimisation, driving efficiency and quality.
Vincent Vu
12 Jun 2025
Guide to professional UX designWebsite

Guide to professional UX design

A structured UX design guide for professionals. Covers process, principles, real-world applications, tools, career insights, and strategic business impact.
Vincent Vu
07 Jun 2025
WordPress website guideWebsite

WordPress website guide

This guide outlines the key steps to developing a secure, high-performing WordPress website with a focus on structure, performance, and reliability.
Vincent Vu
03 Jun 2025
Digital marketing growthAdvertising

Digital marketing growth

Digital marketing enables cost-effective growth, lead conversion, and competitive presence online through measurable, targeted strategies across digital channels.
Vincent Vu
01 Jun 2025
Is it time to redesign?Website

Is it time to redesign?

If your website hasn’t been updated in over 3 years, it may be affecting your performance. Here’s why redesigning regularly is essential—and how to do it better.
Vincent Vu
31 May 2025
Effective link buildingSearch

Effective link building

Learn how to build high-quality backlinks to improve SEO. Avoid risky tactics and focus on targeted outreach, content strategy, and audience relevance.
Vincent Vu
30 May 2025
Why local SEO mattersSearch

Why local SEO matters

Understand why local SEO drives business growth in 2025. Learn which ranking factors impact visibility and what strategies replace outdated tactics.
Vincent Vu
27 May 2025
Managing Google reviewsBusiness

Managing Google reviews

Learn how to manage fake or negative Google Reviews professionally, enhance your rating, and protect your brand's credibility.
Vincent Vu
26 May 2025
Social media growth tacticsAdvertising

Social media growth tactics

Effective social media marketing requires clear goals, audience insight, engaging content, and consistent performance analysis to drive business growth.
Vincent Vu
25 May 2025
Risks of freelancersBusiness

Risks of freelancers

Discover the hidden risks of hiring freelancers for essential services like marketing and web development, and why this approach may harm your brand's growth.
Vincent Vu
18 May 2025
Why sliders hurt websitesWebsite

Why sliders hurt websites

Website sliders often reduce usability, slow load speed, and negatively impact SEO, accessibility, and mobile performance. Static content is more effective.
Vincent Vu
18 May 2025
Colour psychology in brandingBranding

Colour psychology in branding

Strategic colour use strengthens brand recognition and influences purchasing behaviour. Learn how to apply colour psychology effectively in marketing.
Vincent Vu
16 Aug 2024
SEO, Google and Social AdsAdvertising

SEO, Google and Social Ads

A structured overview of how SEO, Google Ads and Social Media Ads deliver measurable results through visibility, traffic, and audience targeting.
Vincent Vu
04 Aug 2024