#strategy

Insights on digital and business strategy to support positioning and performance.

Close-up of black chess pawns and king pieces on a chessboard symbolising strategic planning.
Search engine optimisationSearch

Search engine optimisation

Search engine optimisation (SEO) is the practice of optimising your website and its content to improve its visibility in search engine results pages.
Vincent Vu
22 Nov 2023
Google Ads keyword matchAdvertising

Google Ads keyword match

Explore the advantages of broad, phrase, and exact match keywords in Google Ads to refine targeting, boost reach, and optimize ROI with strategic monitoring and adjustments.
Vincent Vu
22 Nov 2023
Building a brand identityBranding

Building a brand identity

Establishing a strong brand identity is essential to differentiate your business from competitors and forms the foundation for communication.
Vincent Vu
22 Nov 2023
Customer relationship managementBusiness

Customer relationship management

Learn how leveraging actionable insights and automation can drive sustainable growth, deliver cost savings, and boost scalability for a competitive edge.
Vincent Vu
04 Oct 2023
Setting a daily ads budgetAdvertising

Setting a daily ads budget

The key to a successful Google Ads campaign lies in understanding how to allocate your daily budget effectively. But how much should you spend?
Vincent Vu
02 Aug 2023
The digital gameSearch

The digital game

SEO is a systematic process designed to boost website rankings on search engines by continuously optimizing content, structure, and technical elements.
Vincent Vu
28 Jul 2023