You First Finance
Company
You First Finance is a Melbourne-based brokerage firm specialising in tailored home, investment and business financing solutions for clients across Australia.
Services
BrandingContentDesignMarketingWebsites
Rubix StudiosRubix StudiosYou First Finance is a Melbourne-based brokerage firm specialising in tailored home, investment and business financing solutions for clients across Australia.
Services
You First Finance is a Melbourne-based loan brokerage firm founded in 2024 by Managing Director Hai Nguyen. The firm provides tailored financing solutions through a structured and transparent approach. With experience facilitating over $200 million in successful loan transactions since 2017, Nguyen combines strong financial insight with a commitment to professional integrity and client success.
You First Finance works with a broad network of reputable lenders, including Westpac, ANZ, Commonwealth Bank, St. George and ING Bank. The firm supports clients across home loans, investment property finance and debt consolidation, ensuring each loan structure aligns with individual financial objectives. Built on trust, efficiency and accountability, You First Finance delivers clarity and reliability at every stage of the lending process.
Visibility, credibility and growth.
Hai Nguyen engaged Rubix Studios to establish a professional and scalable brokerage brand. Drawing on prior experience at Inovayt, Nguyen aimed to position You First Finance as a trusted, client-focused firm defined by transparency, structure and measurable outcomes.
Rubix Studios delivered a complete brand and digital development program encompassing visual identity, website design, content creation and marketing strategy. Each element was designed to align with You First Finance’s professional values, supporting credibility, compliance and sustained business growth.
Rubix Studios developed a professional brand identity for You First Finance, producing a modern and adaptable logo system focused on simplicity and precision. Clean typography, structured spacing and a balanced colour palette ensure visual consistency across all applications. The final design reflects professionalism and trust, supporting recognition in both digital and print environments.
The website for You First Finance was developed on WordPress using a scalable and modular framework. Premium tools, including Elementor, RankMath, Crocoblock and WP Rocket, were integrated to enhance functionality and site performance. The design prioritises usability, accessibility and brand alignment, ensuring the platform reflects the firm’s professional standards.
A targeted SEO strategy was implemented to improve online visibility and strengthen search performance across Melbourne’s financial sector. Content was rewritten for accuracy and relevance, focusing on home loans, investment lending and debt consolidation services. On-page optimisation, structured data and metadata refinement were applied to increase search ranking potential.
Rubix Studios launched targeted Google Ads campaigns designed to capture high-intent leads actively seeking loan and mortgage services. Campaigns were configured to complement SEO initiatives, driving immediate visibility and measurable traffic during the early growth phase.
All web copy and supporting material were redeveloped to communicate expertise, compliance and professionalism. Content was written to engage potential clients while maintaining regulatory alignment. This approach strengthened both brand credibility and search engine performance.
Operational systems were implemented to streamline communication and client management. Office 365 was deployed for business operations, while lead tracking and enquiry workflows were integrated to enhance responsiveness and efficiency.
Rubix Studios provided secure web hosting and branded email infrastructure to ensure reliability, data integrity and consistent communication. These solutions support the firm’s ongoing operational requirements and reinforce its professional image.
You First Finance now operates with a unified brand identity and a scalable digital framework that reflects its service quality and operational precision. The new website, SEO strategy and integrated systems have improved visibility, strengthened credibility and positioned the firm for continued growth within Melbourne’s competitive loan market.
Vincent from Rubix Studio assisted in creating my website. With little knowledge about design, I was amazed by the website he produced—it exceeded my expectations. Vincent has been highly professional and promptly addresses any queries. I highly recommend his services.
You First Finance
Managing Director