Google provides foundational platforms across advertising, analytics, secure infrastructure, business visibility, productivity, and commerce. Each solution is engineered for scalability, transparency, and compliance, enabling organisations to address evolving markets and regulatory demands.
Google platform
Google offers an integrated portfolio of digital services, allowing organisations to manage marketing, collaboration, operations, and customer engagement from a unified ecosystem. These platforms streamline digital transformation, support strategic growth, and enable robust data security and analytics across all business functions.
Business support
Google solutions empower organisations to meet the demands of digital transformation, streamline operations, and ensure business continuity. By integrating scalable cloud infrastructure, advanced analytics, collaboration tools, and multi-channel marketing, Google helps organisations manage risk, maintain compliance, and achieve sustainable growth in a rapidly changing environment.
History
Google was established in 1998 by Larry Page and Sergey Brin while at Stanford University. Their PageRank algorithm quickly made Google the dominant search engine, achieving over 1 billion daily searches by 2004. The company's mission to “organise the world’s information and make it universally accessible and useful” laid the foundation for expansion beyond search.
Growth
Between 2000 and 2005, Google experienced exponential growth. The launch of Google Ads (originally AdWords) in 2000 revolutionised digital advertising with its pay-per-click model, which quickly became the industry standard. By 2004, Google had indexed over 8 billion web pages. In the same year, Google went public, raising $1.67 billion and reaching a market value exceeding $23 billion. Google Analytics was launched in 2005, providing organisations with free access to powerful website performance measurement tools, accelerating data-driven marketing adoption worldwide.
Expansion
From 2010, Google broadened its business platforms significantly. Google Merchant Centre was introduced in 2010, enabling retailers to manage product feeds for Google Shopping. In 2011, Google Cloud Platform launched, providing infrastructure, storage, and analytics solutions for enterprise customers. By 2017, Google Cloud had grown to support over 1 billion end-users and achieved an annual run rate exceeding $1 billion in cloud revenue. Google’s focus on security and compliance attracted financial, healthcare, and government clients globally.
Productivity
In 2014, Google launched Google My Business (now Business Profile), centralising business location management and boosting local search accuracy for millions of businesses. The productivity suite, originally introduced as Google Apps in 2006, was rebranded as Google Workspace in 2020, offering integrated tools, Gmail, Drive, Docs, Sheets and Meet to over 6 million paying businesses by 2021. During the COVID-19 pandemic, Workspace adoption accelerated globally to support remote and hybrid workforces.
Maturity
Google platforms are now used by organisations of every size, from startups to multinationals. Globally, over 5 million businesses use Google Cloud, while Workspace and Analytics remain industry standards for collaboration and measurement. In Australia, enterprises such as Woolworths, Canva, Fairfax Media, Monash University, and REA Group rely on Google Cloud and Workspace for secure communication, infrastructure modernisation, and data-driven decision making.
Innovation
From 2022 to 2025, Google has prioritised artificial intelligence and automation across its commercial platforms. Google Ads introduced AI-powered campaign types (Performance Max), and Google Cloud launched industry-specific AI solutions in healthcare and finance. Workspace integrated advanced security features and real-time collaboration tools, while Analytics 4 was updated for predictive analytics and privacy-first measurement. Google’s ongoing investments in AI, compliance (GDPR, CCPA), and sustainability continue to set industry benchmarks.
Industry
Google’s platforms support a wide range of sectors and organisation sizes, functioning as flexible solutions for marketing, collaboration, infrastructure, analytics, and commerce. Modular design enables businesses to select the components that align with their operational, compliance, and data management requirements.
Adoption
Google’s technology is adopted across multiple core industries, each leveraging specialised products and features to address sector-specific challenges and objectives.
Regional
Google maintains a strong and growing global footprint, with significant adoption across Asia-Pacific and Oceania.
- Oceania: Adoption among Australian enterprises is driven by requirements for secure cloud infrastructure, modern workplace collaboration, and digital marketing at scale. Google’s Sydney and Melbourne operations support enterprise engagement and regulatory alignment.
- Asia-Pacific: Major growth is seen in sectors such as finance, retail, and education, with local cloud data centres and regional partnerships accelerating adoption in Singapore, Japan and India.
Enterprise
Google platforms are widely adopted by leading organisations in Australia and globally, supporting collaboration, security, and transformation.
- Woolworths
- Canva
- Fairfax Media
- Monash University
These companies leverage Google Cloud and Google Workspace to modernise IT, drive secure collaboration, and support agile business operations. Global enterprises across sectors rely on Google’s platforms for scalable marketing, infrastructure, analytics, and commerce.
Competitive
Google’s business platforms occupy a unique position in digital marketing, collaboration, cloud, and analytics. Their integrated ecosystem, usability, and compliance standards are key differentiators when compared with major alternatives.
Microsoft
Microsoft’s offerings (Azure, Microsoft 365, Dynamics 365) are known for their depth, customisation, and integration with legacy enterprise systems. They often appeal to organisations with established Microsoft infrastructures and complex, on-premise needs.
Google:
- Flexible cloud-native solutions optimised for hybrid and multi-cloud environments.
- Rapid deployment with intuitive administrative controls and minimal onboarding friction.
- Transparent, modular pricing and service tiers across Ads, Workspace, and Cloud.
- Collaboration-first design for distributed teams and cross-platform access.
Amazon Web Services (AWS)
AWS leads in cloud infrastructure scale, supporting advanced computing and storage workloads. However, AWS typically requires specialist technical management and has a fragmented collaboration suite.
Google:
- Integrated AI, analytics, and productivity tools natively connected with cloud services.
- Unified user experience across Cloud, Workspace, and marketing solutions.
- Built-in privacy, security, and compliance frameworks for regulated industries.
Meta (Facebook Business Suite)
Meta platform focuses on social media advertising and audience engagement. Their suite is strong for consumer marketing but limited in enterprise-grade productivity, analytics, and infrastructure.
Google:
- Comprehensive reach across search, display, video, maps, and shopping.
- Analytics and attribution models supporting performance and compliance.
- Seamless integration from advertising to business presence and commerce management.
Shopify
Shopify dominates small to medium retail and e-commerce enablement with rapid storefront deployment and payment integration, but offers limited analytics and advertising reach.
Google:
- Merchant Centre connects product feeds to Google Shopping, Search, and YouTube.
- Advanced customer analytics and performance tracking.
- A broader ecosystem for retail, marketing, and collaboration.