Rubix Studios
PCRE specialises in commercial sales, leasing, property management and development consultancy across Melbourne, delivering strategic solutions for investors and businesses.
Services
Perpetual Commercial Real Estate (PCRE) is a Melbourne-based commercial property agency specialising in sales, leasing, property management and development consultancy across office, industrial, retail and greenfield sites in metropolitan Melbourne and regional Victoria.
With over 18 years of industry experience, the business delivers strategic solutions for property investors, developers and businesses seeking to acquire, lease or manage commercial assets. The team operates from Maidstone and services clients across Melbourne's commercial and industrial corridors, focusing on transactions that maximise value and support long-term investment outcomes.
PCRE handles commercial sales and leasing, greenfield project marketing, property management for commercial landlords and development consultancy for investors and builders navigating planning, zoning and market positioning. The business is positioned to support property owners, tenants and developers who need market intelligence, negotiation expertise and asset management capability across the full lifecycle of commercial property investment.
Visibility, integration and positioning.
Perpetual Commercial Real Estate engaged Rubix Studios to build a new website that better represented the company's expertise in commercial property and provided a platform for automated property listing management, CRM integration and lead generation across Melbourne's commercial real estate market.
The business had limited online presence and relied on manual processes for property listings, enquiry management and client communication. Lack of integration between property data, CRM systems and the website created inefficiencies and restricted the team's ability to scale operations and respond quickly to market opportunities.
Based on available budget, Rubix Studios recommended a custom WordPress website built with Elementor and Crocoblock (JetEngine) to provide dynamic property listing functionality, automated synchronisation with EagleCRM, and a professional platform that positions PCRE as a credible and technology-enabled commercial property agency. The project delivered a fully integrated website supported by clear messaging, market-focused content and foundations for ongoing SEO and marketing activity.
The brand identity for Perpetual Commercial Real Estate emphasises professionalism, market knowledge and strategic thinking in Melbourne's commercial property sector. Visual elements use clean typography, strong imagery of commercial buildings and a colour palette that reflects trust, expertise and results-driven service delivery.
Messaging focuses on strategic real estate solutions that maximise value, drive growth and empower businesses. The brand positions PCRE as a partner for property investors, developers and businesses who need market intelligence, skilled negotiation and asset management capability across commercial, industrial and greenfield sectors.
Brand tone is professional and direct, reflecting how commercial property decisions are made and how investors evaluate agency capability. The brand narrative centres on decades of experience, market insight and long-term relationships built on trust, transparency and measurable outcomes.
The website is built on WordPress using Elementor and Crocoblock (JetEngine) to provide dynamic property listing functionality and automated content management. Custom post types were configured for commercial properties, residential properties and development projects, allowing the team to add, update and manage listings without technical expertise.
Integration with EagleCRM enables automated property synchronisation, ensuring listings on the website remain current with data in the CRM system. Property data including images, descriptions, pricing, location details and listing status sync automatically, reducing manual updates and improving accuracy across marketing channels.
The site is optimised for performance and accessibility, with responsive design ensuring consistent presentation across desktop, tablet and mobile devices. Property search and filtering functionality allows prospective buyers, tenants and investors to browse listings by property type, location, price range and transaction type (sale or lease).
Development included custom templates for property detail pages, service pages for commercial sales, leasing, management and development consultancy, an About page highlighting team expertise, and a Blog section for market insights and thought leadership content. Contact forms and enquiry modules capture leads and route enquiries to the appropriate team members.
On-page SEO foundations were implemented to support organic visibility across Melbourne and regional Victoria for commercial property search queries. Page structure, headings and metadata were configured to target searches related to commercial real estate, property sales, leasing, management and development consultancy.
Schema markup was applied to improve how properties and business information appear in search results, with structured data for local business, real estate listings, services and contact details. The site is configured for indexing by search engines and includes foundational technical SEO elements such as XML sitemaps, canonical URLs and mobile optimisation.
Future SEO strategy will focus on expanding content related to commercial property types, suburbs, investment strategies and market analysis, supported by blog articles, case studies and suburb-specific landing pages that demonstrate expertise and capture long-tail search queries across Melbourne's commercial property market.
Website copy was written to reflect the language and priorities of commercial property investors, developers and business owners, addressing capability, market knowledge and transaction outcomes before guiding users to browse listings or make contact. Content emphasises PCRE's specialisation in commercial sales and leasing, greenfield project marketing, property management and development consultancy.
The tone is professional and results-focused, mirroring how commercial property professionals evaluate agencies and make investment decisions. Content structure supports quick scanning, with headings, short paragraphs and bullet points where appropriate to improve readability on mobile devices.
Property listings include detailed descriptions, high-quality imagery, location information, pricing and transaction details, written to support search visibility and provide investors with the information needed to evaluate opportunities. Future content development will include market reports, suburb profiles, investment guides and thought leadership articles that position PCRE as a trusted source of commercial property intelligence.
EagleCRM integration provides automated property synchronisation, contact management and lead tracking across the website and CRM platform. Property listings added or updated in EagleCRM sync automatically to the website, ensuring consistency across marketing channels and reducing manual data entry.
Enquiries submitted through the website are captured in EagleCRM, allowing the team to track leads, follow up efficiently and measure lead sources over time. Automated workflows trigger email notifications when new enquiries arrive, ensuring rapid response times and improved conversion rates.
Google services integration includes Google Analytics for website traffic monitoring, Google Search Console for search performance tracking, and Google My Business for local search visibility across Melbourne's commercial property market. These integrations provide data to inform future marketing decisions and understand how investors, developers and businesses find and interact with the website.
The website is hosted on Rubix Studios' managed WordPress hosting infrastructure, providing fast loading speeds, automatic backups and security monitoring. Hosting is optimised for Australian audiences, with servers located locally to ensure quick page loads for Melbourne-based property investors and developers.
Professional email accounts were configured using the perpetualcommercial.com.au domain, replacing generic email addresses and supporting professional communication with clients, property owners and industry partners. Email hosting includes spam filtering, secure access and synchronisation across devices for the PCRE team.
Ongoing hosting and maintenance includes WordPress core updates, plugin updates, security monitoring and technical support, allowing the team to focus on property transactions and client relationships without managing website infrastructure.
The new website for Perpetual Commercial Real Estate establishes a professional online presence that accurately reflects the company's expertise in commercial property sales, leasing, management and development consultancy. The integration with EagleCRM automates property synchronisation and lead management, improving operational efficiency and ensuring listing accuracy across marketing channels.
The website includes optimised enquiry forms to improve lead capture and response efficiency, while the WordPress and Crocoblock foundation supports future expansion with additional property types, suburb pages and market analysis content. PCRE now operates with a modern, mobile-friendly platform that enhances credibility within Melbourne's commercial property sector, supports automated workflows and provides a scalable framework for ongoing SEO and marketing activity.
