Orb Excavations
Company
Orb Excavations delivers professional earthmoving, landscaping, and retaining wall services across Melbourne, prioritising precision, safety, and reliability.
Services
ContentDesignMarketingSocialWebsites
Rubix StudiosRubix StudiosOrb Excavations delivers professional earthmoving, landscaping, and retaining wall services across Melbourne, prioritising precision, safety, and reliability.
Services
Orb Excavations is a family-operated excavation and landscaping company based in Greensborough, Victoria. Founded by civil engineer Sam Tashakor, the business combines three generations of industry experience with a commitment to precision, safety, and reliable project delivery.
Specialising in detailed excavation, site cutting, retaining wall construction, and pool and spa removals, Orb Excavations services residential, commercial, and industrial clients across Melbourne. Advanced equipment and a fully licensed team ensure every project meets strict standards for quality, efficiency, and compliance.
Tashakor holds a master’s degree in civil engineering from the University of Technology Sydney. His experience with Sydney Water and VicRoads strengthens the company’s technical capability in managing complex earthworks and civil projects.
Visibility, engagement, and growth.
Orb Excavations engaged Rubix Studios to resolve critical limitations within its existing website, which lacked the design, structure, and functionality required to support business objectives. Much of the original content was AI-generated, resulting in weak SEO performance, limited search visibility, and low conversion potential.
The review also highlighted the absence of a cohesive brand identity. Consistent typography, layout, and visual hierarchy are fundamental to professionalism and recognition. These elements were missing from the previous site, and without a growth-driven framework, it offered little scalability or focus on user experience and lead generation.
Rubix Studios implemented a complete redesign, delivering a unified brand strategy, SEO-optimised content, and a scalable digital framework. The outcome is a professional, conversion-focused website that enhances visibility, reinforces credibility, and positions Orb Excavations for sustained growth.
Rubix Studios rebuilt Orb Excavations’ website with a modern, growth-driven framework. The new design prioritises user experience, clear navigation, and brand consistency, ensuring the site reflects the professionalism of the company.
We implemented a tailored SEO strategy, rewriting AI-generated content with keyword-rich copy targeting excavation and landscaping services in Melbourne. Local SEO and schema enhancements positioned Orb Excavations prominently in search results.
Targeted Google Ads campaigns were launched to capture high-intent leads searching for excavation, retaining walls, and pool removal services across Melbourne. This generated immediate traffic while organic SEO gains built steadily.
Campaigns on social platforms reinforced Orb Excavations’ brand presence and community trust. Consistent messaging highlighted expertise, service range, and successful project outcomes.
Our team developed clear, informative content that communicates Orb Excavations’ capabilities. This content not only improves SEO performance but also establishes authority and engages prospective clients.
HubSpot CRM was deployed to manage leads, track enquiries, and improve follow-up efficiency. This integration streamlined sales processes, ensuring that no lead opportunities were missed.
We provided secure web hosting and branded email solutions, guaranteeing reliability, speed, and professional communication channels for the business.
Through this collaboration, Orb Excavations established a stronger online presence that reflects its workmanship and reliability. The combination of web development, SEO, and integrated systems provides a foundation for continued growth in Melbourne.
I have found Rubix studios extremely helpful with building my website and running my seo and google ads. They truly listen and act. My business has grown a lot thanks to Vincent and his team. Truly honest and caring not money hungry like other web developers. Thank you guys keep up the fantastic work.
Sam Tashakor
Managing Director