Optimum Care Group
Company
Optimum Care Group empowers people with disabilities through tailored, compassionate services that promote independence and a fulfilling life.
Services
BrandingContentDesignMarketingPhotographySocialWebsites
Optimum Care Group is a Melbourne-based NDIS provider delivering coordinated and personalised disability supports across Melbourne and greater Victoria. Established in 2018, the provider focuses on community inclusion and independence, reducing reliance on institutional care through structured and outcome-driven service delivery.
Optimum Care Group applies a strengths-based, client-centred model, working with clients, families and allied professionals to develop tailored plans that prioritise capability, safety and measurable progress. Clinical governance, staff development and robust risk management underpin all aspects of practice.
As a registered NDIS provider, Optimum Care Group delivers a comprehensive range of supports, including support coordination, personal care, household assistance, community access and capacity-building programs. Services are delivered through defined compliance processes and continuous quality monitoring to ensure effective, accountable and safe outcomes.
Continuity, compliance and growth.
Optimum Care Group engaged Rubix Studios to enhance its website, digital systems and brand consistency across its expanding healthcare and disability services network. The partnership builds on a long-standing relationship originating from Rubix Studios’ work with Optimum Care Foot and Ankle Clinic in Cranbourne, Melbourne.
The existing website and supporting systems required redevelopment to meet modern accessibility and compliance standards. Key priorities included improving service presentation, consolidating technology workflows and implementing secure data management in alignment with NDIS and healthcare regulations.
Rubix Studios delivered a complete redevelopment using WordPress, integrating Elementor, Crocoblock, RankMath and WP Rocket to improve performance and scalability. HubSpot CRM and secure cloud services were implemented to streamline communications and record management. The project reinforced brand alignment across both Optimum Care entities, establishing a professional, compliant and scalable framework that supports ongoing service delivery and organisational growth.
Original Optimum Care Group website prior to redevelopment.
The redevelopment of Optimum Care Group’s website and digital systems delivered a compliant, accessible and scalable platform that supports both staff and client needs. The updated website now operates with improved performance, structured content and accessibility alignment, supported by an integrated CRM and secure cloud environment. Consistent branding, refined content and optimised search visibility have strengthened Optimum Care Group’s presence as a leading NDIS and disability support provider across Victoria.