Rubix Studios
Mobile Vehicle Inspection provides professional pre-purchase and mechanical inspections across Melbourne, delivering trusted, independent vehicle assessments.
Services
Mobile Vehicle Inspection is a Melbourne-based automotive inspection service founded by George Anagnostoudis. The business provides comprehensive pre-purchase and mobile vehicle assessments across Victoria, helping buyers make confident and informed decisions.
Specialising in mechanical, accident, and history inspections, MVI combines technical precision with transparent reporting. Each inspection includes thorough evaluations of exterior, interior, underbody, and electronic systems to identify risks before purchase.
Anagnostoudis’ background with Toyota and Kmart Tyre & Auto, supported by EV certifications, underpins the company’s reputation for honesty, accuracy, and client education. His commitment to clear communication and dependable service defines MVI’s professional approach and ongoing customer trust.
Integrity, recovery, and performance.
Mobile Vehicle Inspection partnered with Rubix Studios to rebuild and secure its digital presence after inheriting a neglected and compromised website from MLK Marketing. The original site had been abandoned for years, contained outdated plugins, and showed signs of nullware. During the transfer, deleted client content was found in the trash, revealing poor maintenance and unethical handling by the previous developers.
Rubix Studios delivered a full rebuild using Elementor and Crocoblock, creating a clean, conversion-focused design supported by new content and improved technical integrity. A temporary logo was developed at no cost to fill the brand gap, while the site’s structure and messaging were redesigned for clarity and professionalism.
The rebuild introduced a blog strategy focused on local SEO and compliance with Google’s EEAT framework, enhancing authority and trust. MVI was also advised to highlight service quality over price competition, ensuring the brand positions itself as a trusted, premium inspection service.
Rubix Studios developed a professional yet minimal brand identity for Mobile Vehicle Inspection to establish immediate recognition and credibility. A temporary logo was created at no cost to replace the absence of any existing brand mark, ensuring consistency across digital and print materials. Clean typography and a neutral colour palette were selected to reflect precision, trust, and technical expertise within the automotive sector.
Rubix Studios rebuilt the Mobile Vehicle Inspection website from the ground up after inheriting an outdated, unstable version from MLK Marketing. The new platform was developed on WordPress using Elementor and Crocoblock, ensuring a scalable and user-friendly foundation. All deprecated plugins and legacy code were removed to improve security and performance. The new site delivers faster load times, modern navigation, and a design focused on clarity and conversion.
A comprehensive SEO recovery and enhancement strategy was implemented to restore visibility and authority. The site structure, metadata, and internal linking were redeveloped in line with Google’s EEAT standards. Blog content targeting Melbourne and regional automotive keywords was introduced to build long-term organic reach. The optimisation approach prioritises accuracy, trust signals, and relevance to user intent across all service pages.
Rubix Studios restructured MVI’s Google Ads campaigns to improve conversion efficiency and eliminate ad spend wastage. All targeting, bidding, and tracking configurations were rebuilt using clean data and proper conversion metrics. AI-powered click fraud protection was added to block non-genuine traffic, resulting in significant cost savings and higher-quality leads. The campaigns now operate with strong local targeting and measurable ROI.
All content was rewritten to align with MVI’s professional standards and expertise. Each service page now clearly outlines inspection coverage, methods, and client benefits. Blog articles were developed to educate buyers and strengthen topical authority within the automotive inspection market. The messaging highlights accuracy, trust, and transparency while differentiating MVI from low-cost competitors.
Rubix Studios advised MVI to remove public pricing and focus on communicating value, quality, and expertise. This strategic shift differentiates MVI from low-cost competitors and positions the business as a premium inspection provider. The emphasis on trust, experience, and customer education reinforces credibility and drives higher-quality enquiries.
Rubix Studios supplied domain registration, secure web hosting, and branded email infrastructure through Rubix Host. This ensures high uptime, strong data protection, and professional communication standards. Ongoing maintenance, SSL management, and server monitoring provide reliability and performance continuity across all digital operations.
Mobile Vehicle Inspection now operates with a secure, modern, and conversion-focused digital platform that reflects its professionalism and technical expertise. The rebuild resolved years of neglect and instability, replacing outdated systems with a scalable WordPress framework supported by clean, compliant SEO and reliable hosting infrastructure.
The refreshed content, new brand identity, and targeted advertising strategy have strengthened visibility and customer trust. With improved operational efficiency, enhanced search performance, and consistent lead generation, MVI is positioned for sustained growth as a trusted independent vehicle inspection provider in Melbourne and regional Victoria.
We have been with Rubix studios for a month now and we have seen some very positive changes so far especially with adwords. We have been running adwords for years with other marketing companies and we used to get quit a few non related clicks which now we don't! Also the cost per click and per conversion has dropped heaps!
Anastasia Cheroglidou
Director
