Metal Roofing Group
Company
Metal Roofing Group, based in Brooklyn, specialises in metal cladding, façades and roofing systems across commercial projects, custom homes and multi-unit developments.
Services
Websites
Rubix StudiosRubix StudiosMetal Roofing Group, based in Brooklyn, specialises in metal cladding, façades and roofing systems across commercial projects, custom homes and multi-unit developments.
Services
Metal Roofing Group is a Melbourne-based company specialising in the construction of metal cladding, façade and roofing systems for commercial projects, architect-designed homes and multi-unit developments across metropolitan Melbourne and regional Victoria.
Led by Director Anthony (Jock) Eason, the business operates from Brooklyn in Melbourne's west and services builders, developers and architects who need precise installation, dependable project management and a full-time crew that understands complex site requirements and architectural specifications.
The team handles all aspects of metal roofing and cladding, including design coordination, material selection, on-site installation and quality assurance. Projects span large commercial sites, high-end custom homes and multi-unit residential developments, with a focus on delivering architectural finishes that meet Australian building standards and design intent.
Visibility, compliance and growth.
Metal Roofing Group engaged Rubix Studios to build a new website that better represented the company's specialisation in architectural metal cladding, façades and roofing systems, and made it easier for builders and developers to understand capability and submit project enquiries.
The business had no existing website and relied on word-of-mouth referrals and direct contacts within the construction industry. Limited online presence restricted visibility across Melbourne's growth corridors and made it difficult for new builders, architects and developers to discover the company when searching for metal roofing specialists.
Rubix Studios recommended a single-page WordPress website built with Elementor to provide a streamlined, mobile-friendly platform that clearly communicates services, sectors and company information without unnecessary navigation complexity. The project delivered a professionally designed site supported by clear messaging, contact integration and foundations for future SEO and marketing activity.
The brand identity for Metal Roofing Group emphasises professionalism, craftsmanship and reliability in the construction sector. Visual elements use clean typography, strong imagery of completed projects and a colour palette that reflects the industrial nature of metal cladding and roofing work.
Messaging focuses on full-time experienced trades, adherence to building design and environmental conditions, and a commitment to leaving an architecturally pleasing finish on every project. The brand positions Metal Roofing Group as a trusted delivery partner for builders and developers who value quality installation and consistent communication.
The website is built on WordPress using the Elementor page builder, providing a flexible single-page structure that allows easy content updates and future expansion without technical expertise. The layout enables visitors to view all key information in one seamless flow, from services and sectors through to company background and enquiry forms.
The site is optimised for performance and accessibility, with a responsive design ensuring consistency across desktop, tablet and mobile devices. Enquiry forms are configured to deliver submissions directly to the business email system for efficient follow-up, while the WordPress foundation supports future enhancements such as project galleries, blog content or service-specific landing pages.
Development included custom sections for services, company information, project types and contact forms, all structured to meet the expectations of construction decision-makers who assess subcontractors quickly and require clear proof of capability and experience.
On-page SEO foundations were implemented to support future organic visibility across Melbourne and regional Victoria. Page structure, headings and metadata were configured to target search queries related to metal cladding, façade systems and roofing contractors in Melbourne.
Schema markup was applied to improve how the business appears in search results, with structured data for local business information, services and contact details. The site is configured for indexing by search engines and includes foundational technical SEO elements such as XML sitemaps, canonical URLs and mobile optimisation.
Future SEO strategy will focus on expanding content related to specific project types, service areas and technical capabilities, supported by blog articles, case studies and project galleries that demonstrate expertise across commercial and residential sectors.
Website copy was written to reflect the language and priorities of construction clients, addressing capability, project types, safety and quality expectations before guiding users to make contact. Content emphasises Metal Roofing Group's focus on architectural metal cladding, façade systems and roofing installation, with clear descriptions of commercial, custom residential and multi-unit project experience.
The tone is direct and practical, mirroring how the team communicates with builders and developers on site. Content structure supports quick scanning, with headings, short paragraphs and bullet points where appropriate to improve readability on mobile devices.
Future content development will include project case studies, service-specific pages and technical resources that help architects and builders understand material options, installation methods and compliance requirements for metal cladding and roofing systems.
The website is hosted on Rubix Studios' managed WordPress hosting infrastructure, providing fast loading speeds, automatic backups and security monitoring. Hosting is optimised for Australian audiences, with servers located locally to ensure quick page loads for Melbourne-based builders and developers.
Professional email accounts were configured using the metalroofinggroup.com.au domain, replacing generic email addresses and supporting professional communication with clients, architects and project managers. Email hosting includes spam filtering, secure access and synchronisation across devices for the Metal Roofing Group team.
Ongoing hosting and maintenance includes WordPress core updates, plugin updates, security monitoring and technical support, allowing the team to focus on project delivery without managing website infrastructure.
The new website for Metal Roofing Group establishes a professional online presence that reflects the company’s expertise in architectural metal cladding, façade systems and roofing installation. Its single-page layout presents builders, developers and architects with clear information about services, sectors and company background in a format designed for quick evaluation and easy contact.
The website includes optimised enquiry forms to improve lead capture and response efficiency, while the WordPress foundation provides flexibility for future expansion with project galleries, case studies and service-specific content.
Metal Roofing Group now operates with a modern, mobile-friendly platform that enhances credibility within the construction sector and delivers a scalable framework to support marketing and business growth.