Knots in Knead
Company
Knots in Knead provides professional sports, remedial, and relaxation massage in Crows Nest with a focus on tailored treatment and improved mobility.
Services
BrandingContentDesignMarketingWebsites
Rubix StudiosRubix StudiosKnots in Knead provides professional sports, remedial, and relaxation massage in Crows Nest with a focus on tailored treatment and improved mobility.
Services
Knots in Knead is a trusted massage therapy clinic in Crows Nest providing personalised sports, remedial, and relaxation treatments. The clinic supports clients managing injuries, improving mobility, and maintaining physical wellbeing through targeted and evidence-informed therapy.
Led by experienced therapist Rick Calthorpe, Knots in Knead combines movement science knowledge with hands-on care to deliver measurable treatment outcomes. Rick holds a Bachelor of Exercise Science and a Diploma of Remedial Massage, supported by professional registration with AMT NSW. His experience includes specialised injury management and athletic performance support across a wide range of client needs.
Knots in Knead is known for professional service, clear communication, and a commitment to long-term client care. The clinic maintains strong trust within the local community, serving athletes, office professionals, and residents seeking reliable treatment from qualified practitioners.
Partnership and continuous improvement.
Knots in Knead partnered with Rubix Studios to establish and grow its digital presence from the ground up. The initial engagement involved designing and developing the clinic’s first website. As client volume increased and brand expectations evolved, Rubix Studios delivered a full rebuild to enhance visuals, engagement, and conversion performance.
The previous website did not reflect the strong client reputation and lacked structure for online bookings and search growth. The redevelopment introduced a streamlined service structure, modern UI, faster performance, and stronger booking pathways through Cliniko.
Rubix Studios continues to provide ongoing optimisation, hosting, and support to ensure Knots in Knead remains discoverable, credible, and bookable online.
Rubix Studios delivered the original Knots in Knead website and later rebuilt the platform to improve conversion performance. The current design enhances navigation, readability, and service clarity while supporting continued business growth.
All treatment and clinic content was rewritten to provide clear and trustworthy information that reflects real services and client expectations. Messaging focuses on professionalism, results, and confidence in booking.
SEO improvements targeted key massage services across Crows Nest and Sydney. Local optimisation, updated metadata, and structured content support strong search visibility and steady lead generation.
Google review integration and dedicated review features help build credibility. Continuous review engagement supports high trust signals for new clients.
Cliniko booking integration ensures easy appointment scheduling, client management, and practice efficiency. Systems are configured for a seamless experience from search to booking completion.
Rubix Host provides secure and reliable website and email services. Ongoing management ensures consistent uptime, fast performance, and dependable clinic communication.
Knots in Knead now operates with a strong online platform that reflects the clinic’s professional standard and patient-first approach. The partnership supports sustainable growth through improved search visibility, booking convenience, and positive reputation management.
Rubix Studios remains an active digital partner, supporting ongoing improvements and ensuring the clinic continues to attract and retain loyal clients across Sydney’s lower north shore.
Vince’s attention to detail and his ability to intuit what is going to get the best results, is amazing and very rare. He is a special talent in his field. Thanks Vince
Rick Calthorpe
Owner