Evergize
Rubix StudiosRubix StudiosEVergize is a Melbourne-based company specialising in the supply and installation of electric vehicle wall chargers for residential and commercial properties. Their licensed electricians provide tailored charging solutions compatible with all major EV brands in Australia, ensuring fast, safe, and efficient charging for every customer.
The company’s reputation is built on professionalism, transparent service, and a commitment to quality. All installations are completed by the in-house team and covered by a 7-year workmanship warranty. EVergize maintains a strong customer rating supported by consistent reliability, attention to detail, and expert advice for property owners adopting EV technology.
Visibility, efficiency, and conversion growth.
EVergize engaged Rubix Studios to rebuild its digital foundation and restore marketing performance after ongoing issues with under-optimised content and ad management from a previous developer. The website lacked structure, conversion-focused messaging and effective search optimisation, which resulted in high advertising costs and poor lead quality.
Rubix Studios implemented a complete digital optimisation strategy that combined targeted SEO improvements, conversion-based content redevelopment and Google Ads restructuring. The team rewrote and refined all key website content for clarity, locality and alignment with EVergize’s technical expertise. Metadata, schema and internal linking were corrected to enhance search visibility, while enquiry forms and product pages were redesigned to drive higher conversions.
Google Ads campaigns were rebuilt to target high-intent, local keywords and remove wasteful spend. The optimised structure and improved ad relevance significantly increased campaign efficiency.
These collective improvements delivered measurable business outcomes, including a 500–600% increase in conversions and a substantial reduction in advertising costs, positioning EVergize as a trusted provider of EV charging solutions across Melbourne.
Rubix Studios restructured EVergize’s SEO foundation by refining metadata, schema, and internal linking. Each page was optimised for local and intent-based keywords related to EV charging in Melbourne. The result was stronger visibility and improved ranking for both residential and commercial installation searches.
Website content was rewritten to enhance clarity, relevance, and conversion performance. Each service page was aligned with EVergize’s brand voice and technical expertise, ensuring users quickly understood the benefits and reliability of their installation services.
Form and shop page functionality were redesigned to create clear enquiry pathways and improve user experience. Stronger call-to-action placement, simplified forms, and improved visual hierarchy increased completed submissions and conversion rates.
Campaigns were reconfigured to focus on high-intent local keywords, increasing lead quality while reducing wasted spend. Optimised ad groups, negative keyword management, and stronger landing page alignment produced higher conversion rates at lower cost.
Rubix Studios enhanced the Jotform integration used for quote requests and lead capture. Form logic, notifications, and submission flow were reconfigured to improve reliability, data accuracy, and follow-up efficiency.
EVergize’s new digital foundation now reflects its professionalism and technical expertise. Through Rubix Studios’ SEO, content, and advertising redevelopment, the business achieved measurable growth in conversions, traffic, and visibility.
The website now performs as a cohesive sales and marketing tool that supports long-term scalability, efficient ad performance, and continued leadership within Melbourne’s growing EV infrastructure sector.