Build Crew
Company
Build Crew, based in Brisbane, specialises in insurance repairs, complex homes and NDIS home modifications across Queensland and Northern NSW.
Services
BrandingContentDesignMarketingWebsites
Rubix StudiosRubix StudiosBuild Crew, based in Brisbane, specialises in insurance repairs, complex homes and NDIS home modifications across Queensland and Northern NSW.
Services
Build Crew is a Brisbane-based construction company delivering complex homes, insurance repairs and NDIS building modifications across Southeast Queensland and Northern New South Wales. Established by qualified builders Cory Towers and Craig Lewis, the firm combines more than 30 years of industry experience across residential and commercial construction.
Their expertise spans new builds, renovations, insurance works and make-safe projects. Recognising the specialist requirements of NDIS and accessibility construction, Build Crew was founded to provide compliant, detailed and reliable building solutions that prioritise safety, functionality and quality outcomes.
Visibility, compliance and growth.
Build Crew engaged Rubix Studios to improve its website performance, brand presentation and system integration. The company required a professional platform to communicate its services clearly, strengthen regional visibility and support internal operational tools.
The existing Squarespace website lacked design consistency, accessibility compliance and compatibility with Ascora’s Field Service Management (FSM) and Customer Relationship Management (CRM) systems. Limited service detail and weak search visibility also restricted audience reach across Brisbane, Southeast Queensland and Northern New South Wales.
Rubix Studios recommended a full migration to WordPress to improve accessibility, expand functionality and enable seamless Ascora integration. The project delivered a technically capable website supported by clear service communication, consistent branding and marketing systems aligned with Build Crew’s long-term growth objectives.
Screenshot of the original Build Crew website built on Squarespace.
Rubix Studios refined Build Crew’s brand identity to ensure consistency, accessibility and professionalism. The visual system was restructured to align with the company’s position in the construction and NDIS sectors. A clear typographic hierarchy and monochromatic colour palette were applied to maintain contrast and legibility across print and digital formats. These adjustments strengthened brand recognition and improved accessibility compliance.
The original Squarespace website was migrated to WordPress to provide greater design flexibility, improved functionality and long-term scalability. Industry-standard tools including Elementor, Crocoblock, RankMath and WP Rocket were implemented to support performance, optimisation and content management. The site architecture was restructured for clarity and accessibility, ensuring smooth navigation for clients and NDIS participants.
Rubix Studios redeveloped Build Crew’s website content with targeted keywords relevant to NDIS modifications, insurance repairs and complex home projects in Brisbane and Southeast Queensland. On-page SEO, schema markup and metadata enhancements were applied to improve search visibility. The result is a site optimised for user intent and search accuracy within the firm’s operating regions.
Data-driven Google Ads campaigns were developed to capture qualified leads seeking NDIS home modifications, complex builds and insurance repair services. Campaigns were configured to align with organic SEO efforts, creating consistent messaging and measurable results. The approach prioritised budget efficiency and targeted reach.
Website content was rewritten to deliver accurate, informative and compliant communication. Each service page was structured to present Build Crew’s capabilities clearly while maintaining accessibility standards. Content was optimised for search engines and designed to guide users through key services, ensuring clarity and engagement without promotional tone.
Rubix Studios implemented Ascora integration for Field Service Management (FSM) and Customer Relationship Management (CRM) functionality. This integration streamlined enquiry processing, scheduling and reporting. Internal systems were further enhanced through workflow automation, improving coordination between office administration and field operations.
Secure hosting and branded email systems were established to ensure performance reliability and professional communication. The configuration supports consistent uptime, data protection and stable access for staff and clients.
The redevelopment of Build Crew’s brand and website established a professional platform that accurately reflects the company’s expertise in NDIS and insurance construction. Integration with Ascora improved operational efficiency, while migration to WordPress introduced flexibility to support future service expansion.
The new website now meets accessibility and compliance standards, delivers consistent lead generation, and enhances search visibility across key regions. Build Crew operates with a unified brand identity, greater internal efficiency, and a scalable framework that underpins continued growth and credibility within the construction sector.
Vincent has a great eye for detail and has exceptional service. He has helped our business grow and improved the traffic to our website immensely! The best in the business!
Cory Towers
Licenced Builder