American Yarns

Company

Textile

Glen Iris, Victoria

American Yarns is a trusted Australian retailer providing high-quality yarns, patterns, and accessories to knitting and crochet enthusiasts.

Services

AutomationBrandingContentDesignMarketingWebsites

Technology

Javascript

MySQL

PHP

WordPress

Integrations

Google

American Yarns, founded by Pauline Borch in 2013, is one of Australia’s largest independent online yarn retailers. Based in Melbourne, the company was established to make premium international yarn brands accessible to Australian knitters and crocheters.

American Yarns offers leading names such as Bernat, Caron, Red Heart and Lily Sugar & Cream, supported by a comprehensive selection of tools, patterns and accessories. Over time, the company has built a strong reputation for quality products, reliable service and responsive customer support.

Trusted by thousands of customers nationwide, American Yarns continues to serve Australia’s crafting community with consistency, integrity and a commitment to excellence.

Hand holding three stacked yarn balls in green, yellow and purple, symbolising creativity and quality yarns from American Yarns.

Overview

Modernisation, reliability, and growth.

Rubix Studios led the third full rebuild of American Yarns’ website, combining modern design, e-commerce optimisation, and brand consistency. The project involved a complete redesign of the site, refreshed branding that maintained legacy recognition, and comprehensive SEO and marketing alignment.

The rebuild included integration of WooCommerce, Stripe, WooPayments, Crocoblock, and Elementor, ensuring seamless hourly transactions and reliable performance. Rubix Studios also rewrote key content, set up Google My Business and Merchant Centre, and connected verified product reviews for enhanced credibility.

American Yarns now operates with a faster, more stable e-commerce platform that supports growth, improved conversion rates, and sustained customer trust.

American Yarns now operates a modern, conversion-driven e-commerce platform that reflects its long-standing reputation for quality and trust. With refreshed branding, optimised SEO, and a stable technical foundation, the business is positioned for continued growth and stronger customer engagement across Australia.