Australian entrepreneur and founder of Rubix Studios. Vincent specialises in branding, multimedia, and web development with a focus on digital innovation and emerging technologies.
Table of contents
Clear and concise product listings are essential for effective catalogue management across e-commerce platforms. Clear structure, relevant keywords, and quality images ensure products are easily discoverable, well-understood, and aligned with customer search behaviour. This guide outlines key elements and formatting standards to maintain listing quality and consistency at scale.
Title
A structured title improves visibility in search results and ensures product clarity for users across platforms.
[Brand/Series] [Product Name] [Key Attribute/Spec] [Size/Model]
Character limit:
60–70 characters maximum
Example:
Product Type | Example |
|---|---|
| Electronics | Sony WH-1000XM5 Wireless Noise Cancelling Headphones |
| Apparel | Men’s Merino Wool Crew Neck T-Shirt – Black, Size L |
| Hardware | Makita 18V Cordless Drill Kit with 2 Batteries – DHP484 |
| Homeware | Glass Food Storage Container Set – 3pcs, BPA-Free |
| Furniture | Oak Dining Table – Extendable 180cm with Metal Legs |
| Beauty | HydraGlow Vitamin C Serum – 30ml |
| Outdoor Gear | 750ml Stainless Steel Insulated Bottle – Blue |
Best practices:
- Use search-relevant keywords (e.g. “cordless drill,” not just “DHP484”)
- Avoid promotional terms (“Best,” “Top-Rated,” “New”)
- Exclude special characters except hyphens and commas
- Maintain a consistent order of attributes
- Distinguish variants by size, colour, or material
Short text
Displayed in category views or previews, the short description summarises the product’s core attributes in a single sentence.
- Max 1–2 sentences (approx. 140–160 characters).
- Purpose: Displayed in previews, search results, or category listings.
- Include product type, use, size, or model
- Avoid vague or duplicated title content.
Example:
Stainless steel 750ml insulated drink bottle with twist-cap, ideal for outdoor and everyday use.
Long text
This section provides detailed information to support purchase decisions and enhance search discoverability.
- 150–300 words (structured in 2–3 paragraphs or bullet format).
- Include technical details, use cases, compatibility, materials, and warranty if applicable.
- Optimise for SEO using relevant keywords naturally.
Structure:
- Paragraph 1: Overview of the product, intended user, and key benefit.
- Paragraph 2: Technical features and specifications.
- Optional Paragraph 3: Warranty, certifications, or compatibility information.
Example:
This 750ml insulated bottle is made from food-grade stainless steel and maintains temperature for extended periods—hot for 12 hours, cold for 24. Suitable for daily use, travel, or sports. BPA-free and dishwasher safe.
The twist-lock cap includes a leak-proof silicone seal. Backed by a 2-year warranty and compatible with standard bottle holders.
Images
High-resolution imagery supports product understanding and buyer confidence.
Specifications:
- Primary image: 2000 × 2000 px minimum
- Aspect ratio: 1:1 (square)
- Bleed area: Minimum 100–150 px on all sides (5–7.5% buffer space per side)
- Background: White or transparent only
- File Format: PNG or high-resolution JPEG
- Alt Text: 5–10 words including product name and key feature (for accessibility and SEO)
Image types (minimum required):
- Primary product image: Front view
- Detail image: Close-up of key feature or texture
- In-use image: Optional lifestyle or contextual photo
Effective product listings depend on clarity, consistency, and completeness. Structured titles, concise descriptions, and accurate specifications contribute to improved product visibility and customer confidence. Adhering to these standards ensures listings are aligned with platform requirements and user expectations.