History
ServiceM8 was founded in 2010 in Darwin, Australia, with a vision to simplify job management for small trade and service businesses. At the time, digital solutions for workflow and field operations were largely designed for larger enterprises, leaving smaller contractors reliant on paper-based systems and manual processes. ServiceM8 sought to close this gap by building a mobile-first platform that empowered small businesses to compete on efficiency and professionalism.
Growth
Between 2013 and 2016, ServiceM8 experienced significant growth following the launch of its dedicated iOS app. The app gave field technicians real-time access to job details, scheduling, and invoicing directly from their devices, eliminating the inefficiencies of paper job cards. Its seamless integration with accounting platforms like Xero and MYOB quickly became a key differentiator, allowing small businesses to link field operations directly with financial management. Industry recognition followed, with ServiceM8 named Xero Add-on Partner of the Year in 2016, further validating its value in the accounting and trade services ecosystem.
Expansion
From 2017 onwards, ServiceM8 expanded its capabilities to meet the growing demands of field service businesses. Features such as workflow automation, advanced digital forms, and safety compliance tools were introduced to reduce administration and improve record-keeping. Integration with Apple Business Chat marked a step forward in client communication, enabling businesses to interact with customers using native iOS messaging tools. During this phase, ServiceM8 also began scaling globally, gaining traction in New Zealand, the United Kingdom, and North America, extending its reputation beyond its Australian base.
Awards
As adoption grew, ServiceM8 earned recognition from leading accounting and technology partners. Awards for innovation and integration highlighted the platform’s role in enabling small businesses to modernise their operations without the complexity or expense of enterprise software. This industry acknowledgement reinforced ServiceM8’s position as a trusted solution within the trades and services sector.
Capabilities
By 2023, ServiceM8 had established itself as a leading job management platform for small service businesses, supporting more than 10,000 organisations worldwide. The platform has continued to evolve with a focus on automation, compliance management, and mobile-first design. Its ongoing development strategy prioritises tools that minimise administrative effort while empowering field staff to deliver efficient, compliant, and customer-focused service.
