Rubix StudiosRubix Studios
Vincent is the founder and director of Rubix Studios, with over 20 years of experience in branding, marketing, film, photography, and web development. He is a certified partner with industry leaders including Google, Microsoft, AWS, and HubSpot. Vincent also serves as a member of the Maribyrnong City Council Business and Innovation Board and is undertaking an Executive MBA at RMIT University.
Digital goods and services in Australia are subject to the Australian Consumer Law (ACL), which provides automatic consumer guarantees. These guarantees ensure that digital products and services are of acceptable quality, fit for purpose, and match their description.
Businesses must not mislead consumers about their rights under the ACL, and any additional warranties offered cannot exclude or restrict these guarantees.
The demand for digital services has led to an increase in the number of individuals and agencies offering such services. However, not all possess the necessary qualifications or experience. Engaging unqualified professionals can result in subpar outcomes and potential breaches of consumer guarantees.
Verifying digital service providers' credentials and track records is essential. Recent qualifications may indicate limited practical experience, and partnerships or affiliations can provide insights into their reliability.
Businesses may encounter unsolicited offers promising quick fixes, such as immediate SEO improvements or website redesigns. These offers often overpromise and underdeliver, leading to wasted resources.
Effective SEO strategies require time, often up to six months, to yield tangible results. Promises of instant success may involve unethical practices like black-hat SEO, which can lead to long-term penalties, including removal from search engine listings.
Before undertaking significant digital changes, consult with experienced professionals and seek feedback from other businesses to ensure the proposed solutions align with your needs.
Assessing the trustworthiness of online professionals involves:
Be cautious of professionals recently entering the field without a substantial track record. The digital services sector requires continuous learning and adaptation, and genuine expertise is built over time.
While platforms like Google Reviews and Trustpilot can provide insights, they are susceptible to manipulation. Some businesses buy and sell fake reviews, which can mislead consumers.
To obtain accurate assessments:
Digital goods and services, being intangible, present unique challenges regarding warranties. Under the ACL, consumers are entitled to remedies if these digital products or services fail to meet the consumer guarantees.
At Rubix Studios, we offer a complimentary twelve-month warranty covering maintenance, updates and repairs.
However, this warranty becomes void if unauthorised developers or agencies modify the digital product. Engaging non-approved professionals can compromise the integrity of your digital assets, similar to how unauthorised mechanical work can affect a vehicle's warranty.
The Australian Competition and Consumer Commission (ACCC) enforces the ACL, ensuring businesses adhere to consumer guarantees. These guarantees apply to both goods and services, including digital products.
Consumers have the right to:
Businesses must include mandatory text in their warranties, acknowledging these consumer guarantees.
If a digital product or service fails to meet the consumer guarantees, consumers can:
It's important to note that modifying a digital product through unauthorised means can void these guarantees. To maintain warranty validity, ensure that any alterations are performed by approved professionals.
Consumer protection laws may vary across Australian states and territories. Familiarise yourself with local regulations to understand your rights and the avenues for resolution.
Staying informed about the ACL and engaging with reputable professionals will help safeguard your business's digital assets and ensure compliance with consumer protection standards.
Vincent is the founder and director of Rubix Studios, with over 20 years of experience in branding, marketing, film, photography, and web development. He is a certified partner with industry leaders including Google, Microsoft, AWS, and HubSpot. Vincent also serves as a member of the Maribyrnong City Council Business and Innovation Board and is undertaking an Executive MBA at RMIT University.