Excavations and Landscaping
Orb Excavations Melbourne
Founded by Sam Tashakor, Orb Excavations is an Australian excavation and landscaping company based in Greensborough, Victoria. Specialising in various excavation services, including detailed excavation, site cutting, retaining wall installations, and pool and spa removals, Orb Excavations has become one of Melbourne’s most trusted names in the industry.
With over three generations of experience in excavation and earthmoving, Orb Excavations brings a wealth of knowledge and expertise to every residential, commercial or industrial project. The company’s commitment to quality is a promise and a practice, as reflected in its use of innovative technology. Coupled with a highly skilled, certified and licensed team, Orb Excavations ensures that every job is completed on time, within budget and to the highest standards, providing clients with security and trust.
Sam Tashakor, owner and director of Orb Excavations, holds a master’s degree in civil engineering from the University of Technology Sydney. With a background in working for major organisations such as Sydney Water and VicRoads, Sam understands the complexities of civil engineering projects.
Scope and Overview
Orb Excavations initially engaged Rubix Studios to address significant deficiencies in its website, which needed a more effective design to support its business objectives. Upon reviewing the site, Rubix Studios discovered that much of the content had been generated by AI, leading to poor SEO performance and inadequate ranking potential. The content lacked the strategic depth necessary to attract and engage visitors, posing a challenge to Orb Excavations’ online presence.
Moreover, the website required a unified branding strategy. Design elements, including font choices and layout, are essential for conveying a professional and consistent brand identity, which is crucial for establishing trust and recognition. The website also lacked a clear strategy for growth-driven web design—vital to ensure the site not only meets the current needs of the business but also supports future expansion. User experience and conversion optimisation must be prioritised to maximise the website’s effectiveness as a business tool.
In response to these challenges, Rubix Studios has collaborated with Orb Excavations to overhaul the website. The project focuses on developing a robust branding strategy, improving content quality to enhance SEO performance, and implementing a design approach aligned with the company’s growth objectives. This strategic overhaul aims to create a website that represents Orb Excavations more professionally and drives business success through improved user engagement and conversion.
Partnered for Digital Success
Rubix Studios provided a comprehensive suite of services to Orb Excavations, including:
- SEO Strategy: Implemented a tailored SEO strategy to improve Orb Excavations’ visibility in search engine results, driving more organic traffic to their website and attracting potential clients looking for excavation, landscaping and retaining wall services.
- Content Creation: Developed clear, informative and engaging content that effectively communicates the expertise and services offered by Orb Excavations, helping to connect with target audiences and convert website visitors into clients.
- Web and Domain Hosting: Provided reliable web hosting and domain management services, ensuring Orb Excavations’ website remains accessible, fast and secure, offering a seamless user experience for potential and existing clients.
- Google Ads Management: Launched and managed Google Ads campaigns to increase lead generation, targeting specific keywords and demographics relevant to Orb Excavations’ services, maximising the return on investment.
- HubSpot CRM Setup: Implemented HubSpot to streamline client communications, manage leads and track project progress, enabling Orb Excavations to enhance customer relationship management and improve operational efficiency.
- Email Hosting: Set up professional email hosting solutions to ensure secure, reliable, and branded communication channels, reinforcing Orb Excavations’ professional image and facilitating smooth internal and external communications.
Through this strategic partnership, Rubix Studios has empowered Orb Excavations to establish a strong online presence and optimise its business processes. This collaboration has positioned Orb Excavations for sustained growth in Melbourne’s competitive excavation and landscaping market, helping the company reach new heights in service delivery and client satisfaction.
Our Approach
Website Design and Branding
Rubix Studios adopted a strategic and collaborative approach in crafting a compelling online presence for Orb Excavations. Our process began with an in-depth analysis of Melbourne’s competing excavation and landscaping companies. This research informed the creation of a unique brand identity and website that effectively communicates Orb Excavations’ expertise and dedication to quality.
Orb Excavations’ website was built using Elementor for intuitive webpage management and Crocoblock for adding advanced custom features. We integrated RankMath for comprehensive Search Engine Optimisation (SEO) and WP Rocket for performance optimisation, ensuring faster load times and a smoother user experience. These tools were selected to strengthen the website’s existing structure, enhancing its functionality and accessibility.
The colour palette, derived from the Orb Excavations logo, was utilised to maintain brand consistency. The rich earth tones, like the distinctive orange and industrial grey in the logo, were emphasised to reflect the company’s core services in excavation and earthmoving.
Our designers leveraged their technical expertise to make the website more user-friendly while maintaining Orb Excavations’ rugged and professional aesthetic. The typography was carefully chosen to prioritise readability, ensuring that the website remains easy to navigate and that information is readily accessible. The design ethos focuses on simplicity, cleanliness, and modernity, which aligns with Orb Excavations’ dedication to precision and quality in its services.
SEO and Digital Marketing
Rubix Studios executed a robust SEO strategy that significantly enhanced Orb Excavations’ visibility in search engine results. By targeting relevant keywords and optimising website content, we increased organic traffic and ensured that Orb Excavations appears prominently when potential clients search for excavation services in Melbourne. This involved a combination of on-page SEO, off-page SEO, local SEO, schema optimisation and content creation, resulting in a remarkable increase in visibility.
Our team produced high-quality content that highlights Orb Excavations’ expertise and professionalism. This content enhances the site’s SEO performance and effectively engages visitors by providing clear, informative, and knowledgeable information about the services offered.
Google Ads Campaign
Alongside our SEO strategy, Rubix Studios executed a Google Ads campaign tailored to Orb Excavations’ target audience. This campaign was strategically designed to attract qualified leads by targeting specific demographics, locations and search intents related to earthmoving, landscaping, retaining wall and pool removal services.
Hosting and Technology Solutions
Rubix Studios provides comprehensive web hosting and domain management services, ensuring that Orb Excavations’ website is reliable, secure and fast. We also set up email hosting to support professional communication and implemented HubSpot for customer relationship management, streamlining operations and improving client interactions.
Results
Website Design
Rubix Studios’ collaboration with Orb Excavations has significantly enhanced the company’s online presence. The newly optimised website effectively reflects Orb Excavations’ expertise in the excavation and landscaping industry, providing a seamless user experience that is both visually appealing and functionally robust. With the integration of Elementor, Crocoblock, RankMath and WP Rocket, the website now boasts improved performance, greater visibility on search engines, and enhanced accessibility, all while maintaining the brand’s identity through consistent use of the existing logo’s colour palette and design elements.
Rubix Studios is committed to helping Orb Excavations stay ahead in a competitive market by optimising digital strategies and incorporating cutting-edge technologies. This approach not only improves operational efficiency but also strengthens Orb Excavations’ brand presence online, ensuring that the company continues to attract and retain a growing client base.
