Your Trusted Partner in Digital Marketing Services
With our extensive expertise, Rubix Studios crafts digital marketing campaigns customised to meet your business and marketing goals. We instill confidence in our ability to deliver results that directly contribute to your business growth.
Traffic Generation
Traffic generation is essential for increasing your business’s online visibility and exposure. By generating web traffic, you bring more potential customers to your website. Traffic generation also increases brand awareness and familiarises customers with your business. Every time a lead visits your website, you have the potential to convert them into a loyal paying customer.
Conversion Rate Optimisation
The team at Rubix Studios will take a broad range of actions to nurture your website visitors and turn them into paying customers. We implement strategies that keep customers engaged while encouraging them to take action.
Measure and Improve
At Rubix Studios, we see each day as an opportunity to measure, learn, and improve. We provide constant support by monitoring and acting on your business’s important metrics and implementing quality improvements daily through our regular strategy audits.
Trusted by Over 2000+ Businesses
Find out how a tailored digital marketing campaign can drive more traffic and leads and pay customers to your business. Get a free proposal today. Rubix Studios will send you a free, no-obligation proposal.
What is Digital Marketing?
Digital or online marketing helps you connect with your customers online. Using various specialised techniques, businesses can market their brands and advertise their services to potential and existing clients.
Digital marketing campaigns are delivered through various online channels, including:
- Websites
- Social Media
- Pay Per Click (PPC) advertising
- Search Engines
- Apps
Digital marketers use several tactics to drive leads and traffic. These include Search Engine Optimization (SEO), content marketing, social media marketing, Email Marketing, and Online Public Relations.
Digital marketing campaigns span Business-to-Consumer (B2C) and Business-to-Business (B2B) strategies.
Emerging Digital Marketing Trends
Some of the most talked-about digital marketing trends include Chatbots, Artificial Intelligence (AI), Podcasting, Live Video, Augmented Reality (AR), and Virtual Reality (VR). These trends play a critical role in digital marketing efforts.
For example, podcasts and videos can provide fresh, easy-to-access, and purposeful content for businesses. They help you stand out from the competition while maximising Return on Investment. Chatbots offer a line of communication between companies and their customers, and they can be a gold mine for voice-of-customer data.
Tools such as AR and VR remain in the niche of digital marketing circles. For this reason, they are only adopted in very specific cases. True AI is still a work in progress, but Machine Learning increasingly impacts digital marketing efforts.
Beyond these trends, savvy businesses and marketers should pay close attention to Voice Search and Voice Answers. Voice assistants are increasingly handling search engine queries. By focusing on this emerging area, you can put your business in a prime position to earn more clicks, conversions, and sales.
How Do Digital Marketing Agencies Work?
Leading digital marketing agencies are results-driven organisations. These businesses leverage various channels to enhance their client’s online presence and help them connect with their target audience.
Our digital marketing consultants offer services to drive traffic, generate leads, and increase sales for your business. We provide tailored digital marketing services for companies and budgets of all sizes, including:
- Web Design and Development
- Social Media Marketing (Facebook, Instagram, LinkedIn, etc.)
- Search Engine Optimisation
- Retargeting Services
- Search Engine Marketing (Google Ads/PPC advertising)
- Content Marketing
What is a Full-Service Digital Marketing Agency?
A full-service digital marketing agency can oversee all aspects of your online marketing. They will develop, review, and refine many strategies optimising your online presence.
For example, a new small business owner may turn to a full-service digital agency to launch their website and online marketing strategies. The agency will have different teams to handle every aspect of the project. One team handles web design and development, one handles content writing, and one handles Google Ads. The list goes on. The experts in these teams will work together to achieve the goals of your campaign.
Do I Need a Big Budget for Digital Marketing?
There is no one-size-fits-all approach to digital marketing. Your budget can be as big or small as you need it to be. When setting a digital marketing budget, you need to understand:
- The industry you operate in
- Where your business sits within that industry
Think about the size of your business, how long you’ve been operating, and your brand recognition within your niche.
Data-driven competitor analysis can play a large role in deciding your budget. This will give you a clearer picture of what your competitors are achieving and how they do it. Businesses should also look at their previous marketing efforts to see what worked and what didn’t. This will help them focus their digital marketing efforts in the future.
When allocating your digital marketing budget, consider how you will use the following:
- Content Marketing
- Paid Advertising
- SEO
- Social Media Marketing
- Email Marketing
- Branding
You may also need marketing software if you manage your marketing efforts. However, if you work with a digital agency, they can consider this and all other factors.
How Do You Find the Best Digital Marketing Company?
The best digital marketing company will understand your business and its goals, allowing them to develop and execute a flexible digital marketing campaign.
The digital agency you partner with should implement data-supported strategies. Their work should be subject to rigorous analysis and ongoing testing. When searching for marketing agencies, look for case studies demonstrating real outcomes.
The best digital marketing agencies use both paid and free channels. They craft solutions that fit your business, budget, and brand.
If unsure, organise a face-to-face conversation with your digital marketing experts. Pick up the phone and meet with potential prospects in person. This can help you find the best digital marketing agency in Melbourne, Sydney, and other crowded markets.
What is a Digital Marketing Strategy?
A digital marketing strategy is tailored to meet your company’s online marketing goals. It will be built around a deep understanding of your business, products or services, and most importantly, your target market’s online behaviour. By understanding how your audience uses the internet, you can select the best digital channels for your digital strategy.
A digital marketing strategy is often multifaceted. It may encompass several campaigns that meet different goals within your overall objective.
What is the Role of a Digital Marketing Agency?
An online marketing company can contribute to your business’s growth by:
- Developing a tailored digital marketing strategy based on your goals
- Executing this digital strategy through a series of digital marketing campaigns
For example, one facet of your digital marketing strategy might be to generate more sales through your eCommerce store. Your digital marketing campaign might involve several actions to achieve this, including:
- On-page and off-page Search Engine Optimisation
- Responsive design for your website
- Driving traffic with video content, social media, and paid advertising
By developing strategies and campaigns, a digital agency can increase lead generation, sales, profits, and even your market share. In this way, a digital marketing agency can significantly influence your company’s growth. Book a strategy session today.
