Advertising

Plan your advertising budget!

Monthly budget ($)

Expected CPC ($)

Conversion rate (%)

Sales average ($)

Leads to customer (%)

Number of Clicks0

Number of Leads0

Cost Per Lead ($)0.00

Value of a Lead ($)0.00

Expected Revenue ($)0.00

Expected Profit ($)0.00

Return on Ad Spend (%)0.00%

Budget vs. Revenue

Compares your ad spend (budget) with the revenue generated and the resulting profit.

Cost per Lead vs. Lead Value

Compares the amount spent to acquire each lead against the revenue generated.

Clicks → Leads → Customers

Funnel chart illustrates the progression from clicks on your ads to converted customers.

CPC vs. Profit

Changes in CPC helps determine the optimal CPC to maximise profitability.

Analysis